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Tag Archives: marketing

The Hypocrisy of Insurance Companies

Insurance companies don’t like us. We have heard from defense counsel from time to time that the insurance company that hired them to defend the case doesn’t like us. What’s interesting, is we are nice people, incredibly involved in Jefferson City, volunteer our time, are active with our kids, and enjoy a large group of …

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Branding v. Marketing: Is there a difference?

The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers to differentiate them from those of other sellers.  In other words, branding is not about getting your potential clients to choose …

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